
Image Source: marvel.com
This week saw a pretty big announcement from Marvel in the form of a new application called Marvel AR and a revolutionary new line called Infinite comics. Starting in April, smartphones and tablets with cameras will become readers’ windows to extra content, like original sketches and writer/artist commentary, when the AR logo is scanned within the forthcoming app. Is this a useless new idea that will be underutilized and done away with shortly after launch, or could it truly be the next step in digital comics publishing that other companies will have to adopt in order to stay competitive?
Continue reading “Marvel’s Re-Evolution Begins at SXSW” »