I got even more excited for Toy Fair today, as Mezco Toyz revealed they will be releasing Breaking Bad merchandise, some of which will be revealed at the show next February. Mezco is a great fit for the AMC series, and I’m pretty excited by some of the items Mezco hints are coming in 2013.
Like many of Mezco’s properties, it looks like their Breaking Bad merch will be all over the place, the license covering everything from action figures and Mez-Itz, to bobbleheads, accessories and plushes (!!!). Mezco hasn’t had a major TV property since Heroes, but as usual that line featured some stellar craftsmanship and made for some great toys.
TV toys can be tricky, even when they have the pedigree of Breaking Bad behind them, with so many characters looking like normal people. It’s killed other lines like LOST, where a wildly popular cult series just didn’t survive in the toy aisle because the figures, quite frankly, looked boring. Breaking Bad has one major win in its corner– intentionally normal-looking Walter would make a striking toy in his cook suit.
And this property seems like a great fit for Mezco’s sometimes-frustrating pattern of limiting character selection. Would I kill to have action figures of Gus and Mike Ehrmantraut on my shelf? Absolutely! But truth be told, even if we only got Walt and Jesse (likely the first two figures, I’d assume), it would be enough to feel complete.
Really, I’m just hoping each figure includes a little toy-sized baggie of Blue Sky, like the Kerium crystals packed with all the Marshall Bravestarr figures back in the 80′s…
Here’s the whole press release from Mezco:
Mezco Toyz is Pleased To Announce Their Licensing Agreement with Sony Pictures Consumer Products for Breaking Bad Merchandise!
New York- Mezco Toyz is thrilled to announce it will be creating a line of collectibles for the acclaimed groundbreaking AMC series Breaking Bad. Mezco will be offering an assortment of merchandise for the Breaking Bad license including: Mez-Itz, action figures, bobbleheads, accessories, paperweights and plush. Many of the designs for these soon to be sought after products will be available for viewing at www.mezcotoyz.com, and at the 2013 International Toy Fair in February.
Damien Glonek, Project Manager at Mezco Toyz, says, “From the moment I watched the first episode, I knew that Mezco Toyz should be making collectibles for this series. Mezco’s award winning Design Team is working around the clock, watching episodes and designing product. We are truly capturing the spirit of Breaking Bad and turning it into collectibles that both hardcore fans and casual viewers will enjoy.”
About Mezco Toyz:
Mezco Toyz LLC, specializes in the design, manufacture, and marketing of toys and collectables for all ages. A design-driven company that continuously thinks outside the box, Mezco is a leader in collectable action figures, doll manufacturing and marketing. Creators of brands such as Living Dead Dolls, Hoods, Creepy Cuddlers, Mez-Itz and more, Mezco also produces many of today’s most popular collector-friendly licensed products including: South Park, Hellboy, Popeye, Family Guy, Scarface, DC Universe, Little Big Planet and Thundercats to name a few. With a consumer outreach that is comprised of wholesale, distribution and direct to consumer networks; Mezco’s product placement abilities span worldwide. The award-winning company has offices in the United States as well as in Hong Kong, overseeing all aspects of design, marketing and manufacturing.
About Sony Pictures:
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America, a subsidiary of Tokyo-based Sony Corporation. SPE’s global operations encompass motion picture production and distribution; television production and distribution; home entertainment acquisition and distribution; a global channel network; digital content creation and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of entertainment in 159 countries. For additional information, go to http://www.sonypictures.com/