One of my favorite things about Toy Fair is discovering cool new properties that are just getting started, and as far as I’m concerned the coolest new project I saw on the floor was OBOS by Really Brothers! OBOS is a wild new line of customizable creatures that are as friendly to designer toys as they are to the environment… since they are 100% plastic free! Check out the Obos right here…
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2012 looks to be a banner year for Mega Bloks. The popular building toy company had an impressive showing at Toy Fair, with expansions to their Halo line, as well as an all-new Amazing Spider-Man movie series, and their biggest and most ambitious new line, World of Warcraft! Check out the full offering of what Mega fans have to look forward to this year!
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As far as I’m concerned, GI Joe was the “main event” at Hasbro’s Toy Fair presentation. After two years of blowing fans away from the sidelines with the incredible Pursuit of Cobra and 30th Anniversary lines, GI Joe is now reporting front and center with a major new movie, ready to make the jump from a toy line to a full-fledged pop culture phenomenon!
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2012 is a big year for Star Wars– Clone Wars is going strong into its fourth season, and The Phantom Menace is back in theaters, the first (of probably many) Star Wars movies to get the 3D treatment. Hasbro, of course has lots of great new toys to go along with this banner year for the galaxy far away… Get all the details on their plans for Star Wars this year!
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Mezco Toyz has a great track record for producing stylish and unique takes on licensed properties along with their creative originals. With a stellar showing at Toy Fair, Mezco is set to continue this trend as they unveiled some killer new franchises while continuing to expand on their existing lines. Check out what they have in store for you this year!
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