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Marvel’s Re-Evolution Begins at SXSW

Image Source: marvel.com

This week saw a pretty big announcement from Marvel in the form of a new application called Marvel AR and a revolutionary new line called Infinite comics.  Starting in April, smartphones and tablets with cameras will become readers’ windows to extra content, like original sketches and writer/artist commentary, when the AR logo is scanned within the forthcoming app.  Is this a useless new idea that will be underutilized and done away with shortly after launch, or could it truly be the next step in digital comics publishing that other companies will have to adopt in order to stay competitive?

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Mattel Draws a Line in the Sand for Collectors

Mattel gives and Mattel takes away. The company’s plans for 2012 seem to revolve around a clear and decisive split between their “collector” toys and “kid” toys, and the news coming from Matty’s camp late last week seems to prove they’re taking this plan seriously.
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There Should Really Be A John Carter Toy Line

Not only was Disney’s John Carter an excellent movie, but it was also filled with more “toy-etic” designs than any other big budget movie in recent memory. With iconic heroes and villains, a huge and lavish world from which to pull inspiration, and a strong sense of cinematic design, John Carter seems like a sure-fire hit on toy shelves. But no company bit for the first movie… let’s take a look at why (along with some fan-casting fun) as I propose the line I think would be incredible.

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