In Skylanders: SWAP Force, the third installment of the wildly popular series,16 characters will feature swappable upper and lower halves, creating a hybrid Skylander that has multiple attributes. This game will grab a hold of your child’s imagination the way it never has before.
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Mattel is back with the first post-Toy Fair Q&A. This installment sees Matty explain why a basic, bare bones Masters of the Universe option can’t be on the table, plus some details on upcoming characters in the series. Get all the answers here!
Continue reading “Ask Mattel 2/15/2013: Why We Can’t See A “Basic” MOTU Line & More” »
WWE had a banner year as the number one boys brand in the United States. At Toy Fair, we saw a great mix of old faithfuls, toy debuts, and awesome throwbacks of wrestling’s golden age, promising another exciting year for collectors young and old.
Continue reading “Toy Fair 2013: WWE’s Banner Year With Mattel” »
Matty Collector showed off a few new pieces of their reconstructed DC Unlimited and DC Infinite brands during the Collector’s Night event at Toy Fair, although the showing– and their new strategy– seem quite limiting.
Continue reading “Toy Fair 2013: Mattel’s DC Universe Goes Past, Present & Future” »
2013 may be the year Matty goes on the decline as they begin to wrap up the Masters of the Universe Classics, but they’re not leaving without some powerful swings, and hats off to Scott and company for a valiant effort.
Continue reading “Toy Fair 2013: Mattel & The Masters Of The Universe” »
Jazwares mixed some old and some new for their showing at Toy Fair this year, for an impressive and ambitious display.
Continue reading “Toy Fair 2013: Adventure Time Continues With Jazwares” »
For the second year in a row, Playmates hosted a TMNT-themed press event at Toy Fair, highlighting all the awesome Turtles toys coming in 2013. Check out the full coverage, plus photos right here!
Continue reading “Toy Fair 2013: Playmates’ TMNT Looks Better Than Ever” »
2013 is shaping up to be quite a year for Mezco Toyz. With some strong new licenses secured, their showing at this year’s Toy Fair was a mix of cool original pieces and fresh takes on their classic formulas.
Continue reading “Toy Fair 2013: Mezco Toyz Breaks Bad This Year” »
From statues to action figures, DC Collectibles had a lot to be excited about at their Toy Fair booth. Check out all the cool new products coming in 2013.
Continue reading “Toy Fair 2013: DC Collectibles Highlights New 52, Injustice & More” »
The creators of the new Captain Action were on site at Round 2’s booth at Toy Fair to show some of their upcoming figure costumes, as well as their exciting next steps for the retro reboot series.
Continue reading “Toy Fair 2013: Spotlight On Round 2’s Captain Action” »