As far as I’m concerned, GI Joe was the “main event” at Hasbro’s Toy Fair presentation. After two years of blowing fans away from the sidelines with the incredible Pursuit of Cobra and 30th Anniversary lines, GI Joe is now reporting front and center with a major new movie, ready to make the jump from a toy line to a full-fledged pop culture phenomenon!
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2012 is a big year for Star Wars– Clone Wars is going strong into its fourth season, and The Phantom Menace is back in theaters, the first (of probably many) Star Wars movies to get the 3D treatment. Hasbro, of course has lots of great new toys to go along with this banner year for the galaxy far away… Get all the details on their plans for Star Wars this year!
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Mezco Toyz has a great track record for producing stylish and unique takes on licensed properties along with their creative originals. With a stellar showing at Toy Fair, Mezco is set to continue this trend as they unveiled some killer new franchises while continuing to expand on their existing lines. Check out what they have in store for you this year!
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For the first time ever, Hasbro came in full force to New York Comic Con. Hasbro has a huge booth at NYCC, featuring some awesome convention exclusives, along with showcases for brand new products for each of their lines, from Star Wars and GI Joe to Transformers and Jem… and of course Marvel! We got the chance to chat with some of the Marvel design team at Hasbro, and got some inside details on Marvel Legends, Marvel universe and more!
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