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DC Super Hero Girls Soar Into Target Stores Today

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DC Super Hero Girls soar into Target stores exlusively today.

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Toy Fair 2016: Mattel Masters of the Universe

Toy-Fair-MOTUMattel gave collectors what they wanted for years at San Diego Comic Con 2015: the entire lineup for 2016. At the Mattycollector Toy Fair event in New York City, all figures from the Collector’s Choice (with the exception of the footless Crita), Classics 2.0, and Power Con exclusives were on glorious display.

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Toy Fair 2016: Mattel DC Showcase

Mattel-DKR-Batman-toy-fairThe second time is the charm for Mattel’s DC Multiverse series, while Mattel’s newest DC toy line might be the most intriguing thing on display at their Toy Fair showcase.

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Toy Fair 2016: Mattel’s WWE Showcase

WWE-Lita-Toy-FairMattel showed off their amazing new WWE Lita figure, the first WWE Zombies, and more at Toy Fair. See what 2016 has in store for the premiere wrestling league in the nation.

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Toy Fair 2016: Mattel Ghostbusters

ghostbusters-mattel-toy-faiMattel showed off their all new Ghostbusters movie action figures, including the leading ladies and their alleged main villain, Rowan.

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Toy Fair 2016: Mattel Thundercats Showcase

Toy-Fair-Thundercats-MattelThundercats are on the loose, and we got our first real look at the figures at Toy Fair.

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DCE, WB Consumer Products and Mattel Join Forces with Target for ‘DC Super Hero Girls’ National Retail Program

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Global Master Toy Licensee, Mattel, Among Other Key Partners, Debut Brand-New Merchandise Collection for Girls Available Exclusively at Target 

All-New Television Special to Debut on Turner’s BOOMERANG Timed to Retail Launch in March

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Warner Bros. Consumer Products and DC Entertainment Rev Up as Worldwide Licensing and Merchandising Program Launches for Batman v Superman: Dawn of Justice

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The Highly Anticipated Film from Zack Snyder Hits Theatres March 25

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Mattel’s Thundercats Club: Third Earth Is Pretty Much Perfect

Thundercats SDCC 2015 Kastor's KornerThe initial lineup of the Four Horsemen-designed Thundercats figures has been unveiled, and Mattel’s choices could not be better.

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Here Are Mattel’s New Ghostbusters Toys

ghostbusters-2016-featDirector Paul Feig reveals Mattel’s all new 6″ scale Ghostbusters action figures.

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Batman v Superman Multiverse: Wonder Woman & Armored Batman

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Mattel’s DC Multiverse 6″ figure series ushers in the Dawn of Justice with new cinematic heroes.

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10 Best Action Figure Toy Lines of 2015

ML-avengers-featThere have been some truly incredible toy lines in 2015… Here’s the best of the best.

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By The Power of Grayscale!

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Super7 and Mattel present the ‘By the Power of Grayscale’ edition of Masters of the Universe 3.75″ Action Figures!

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What Will Mattel Do With The New Ghostbusters License?

ghostbustersThe Ghostbusters reboot will bring with it a toy line, courtesy of Mattel.  But how will they handle the property?

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Deat…Slade Takes on Nightwing

Nightwing Slade Kastor's KornerDeathstroke may be too much for the little ones, but that does not mean they can’t have him and Nightwing in the Imaginext line.  Continue reading “Deat…Slade Takes on Nightwing” »