Mattel gave collectors what they wanted for years at San Diego Comic Con 2015: the entire lineup for 2016. At the Mattycollector Toy Fair event in New York City, all figures from the Collector’s Choice (with the exception of the footless Crita), Classics 2.0, and Power Con exclusives were on glorious display.
Continue reading “Toy Fair 2016: Mattel Masters of the Universe” »
The second time is the charm for Mattel’s DC Multiverse series, while Mattel’s newest DC toy line might be the most intriguing thing on display at their Toy Fair showcase.
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Mattel showed off their amazing new WWE Lita figure, the first WWE Zombies, and more at Toy Fair. See what 2016 has in store for the premiere wrestling league in the nation.
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Mattel showed off their all new Ghostbusters movie action figures, including the leading ladies and their alleged main villain, Rowan.
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Thundercats are on the loose, and we got our first real look at the figures at Toy Fair.
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Global Master Toy Licensee, Mattel, Among Other Key Partners, Debut Brand-New Merchandise Collection for Girls Available Exclusively at Target
All-New Television Special to Debut on Turners BOOMERANG Timed to Retail Launch in March
Continue reading “DCE, WB Consumer Products and Mattel Join Forces with Target for DC Super Hero Girls National Retail Program” »
The initial lineup of the Four Horsemen-designed Thundercats figures has been unveiled, and Mattel’s choices could not be better.
Continue reading “Mattel’s Thundercats Club: Third Earth Is Pretty Much Perfect” »
Director Paul Feig reveals Mattel’s all new 6″ scale Ghostbusters action figures.
Continue reading “Here Are Mattel’s New Ghostbusters Toys” »
Mattel’s DC Multiverse 6″ figure series ushers in the Dawn of Justice with new cinematic heroes.
Continue reading “Batman v Superman Multiverse: Wonder Woman & Armored Batman” »
There have been some truly incredible toy lines in 2015… Here’s the best of the best.
Continue reading “10 Best Action Figure Toy Lines of 2015” »
Super7 and Mattel present the ‘By the Power of Grayscale’ edition of Masters of the Universe 3.75″ Action Figures!
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The Ghostbusters reboot will bring with it a toy line, courtesy of Mattel. But how will they handle the property?
Continue reading “What Will Mattel Do With The New Ghostbusters License?” »
Deathstroke may be too much for the little ones, but that does not mean they can’t have him and Nightwing in the Imaginext line. Continue reading “Deat…Slade Takes on Nightwing” »