One of the fun booths to stop and look at during Toy Fair is the I Am Elemental booth, fun toys with a great message.
One of the standout toys of the last few years has been the I Am Elemental line. With the expansion into wave 2 and their second six inch figure on the way these toys are just fun. They not only have some intricate and eye popping designs but also are pretty functional. Wether its the figure being able to hold all its accessories, or the translucent parts these might be some of the best on the market. And with the recently announced partnership with Jim Henson the sky is the limit for this line.