Marvel Launches ‘Unlimited Plus,’ Reveals Gold Ultron Exclusive

By bill - August 30, 2013

marvel-unlimited-featGold Ultron will be the next Marvel Digital Comics subscription exclusive.

For the past few years, Marvel Unlimited, the company’s digital comics service, has been attempting to entice new users to check them out using a series of exclusive Marvel action figures as bait.  Up until now, we’ve only seen 3.75″ Marvel Universe figures, including Nick Fury, X-Force Archangel, Unmasked Dr. Doom and Old Man Logan.

It looks like this year, Marvel is upping the ante by including their first Marvel Unlimited Legends exclusive– a redeco of the Iron-Man Legends Ultron in gold.  It’s a sharp looking figure, and a logical variant based on his recent comic book appearances.  And hey– he looks really neat!

The downside of this is the price tag– the Marvel Unlimited Plus package, which includes the Ultron figure, a variant cover comic book and some other swag clocks in at a hundred bucks.  Now, here’s where my ignorance is gonna show…

I subscribed to the Nick Fury year for Marvel’s digital service, which I believe cost $50 at the time, and I felt it wasn’t worth it.  I honestly have no idea how the system has improved since then on Marvel’s end (I’m sure it has), but what I can say is I didn’t have a tablet or smartphone back when I was a subscriber… although it made me wish I did.

Digital comics have become so much more accessible now, I’m betting Marvel Unlimited would feel like a much more fulfilling service now, even a the inflated $100 price tag.  I should be able to prove that theory soon enough, because there’s no way I’m not getting that Ultron (who’s on sale now, by the way).

Here’s what Marvel had to say about the new Marvel Unlimited Plus subscription:

Today, prepare to become the ultimate Marvel Fan with Marvel Unlimited Plus! A bold initiative that takes the massively popular Marvel Unlimited to the next level, this exciting new membership tier is your all-access pass to the Marvel Universe and more! Beyond gaining access to thousands of classic and newer Marvel digital comics, Marvel Unlimited Plus members cement their place as true members of the Marvel Universe, with unprecedented entry to their favorite characters, creators, merchandise, and more!

Exclusive benefits and surprises await all Marvel Unlimited Plus members, including:

  • Instant Access To Over 13,000 Digital Comics – Thousands of digital comics for the iPhone®, iPad®, select Android™ devices and the web, so you can jump in on your favorite Marvel adventures, anytime, anywhere.
  • Collectible Plus Member Kit – Age Of Ultron Edition – score a limited edition Hasbro Marvel Legends 6” AU Variant Ultron figure, an exclusive variant copy of AGE OF ULTRON #10 with art by superstar artist Salvador Larroca, a collectible Age of Ultron comics box , and a personalized member card!
  • Benefits and Perks – Access to breaking Marvel news as it goes to major news outlets! Factor in a 15% discount at the Marvel Digital Comics Shop and 10% off discount every day at, there’s nothing stopping you from getting the best of what Marvel has to offer.
  • Exclusive Member Con Events – Gain a front-row seat to the Marvel Universe with special events and promotions directly tailored to Marvel Unlimited Plus members! Interact with top Marvel talent at exclusive con events with special exclusive merchandise and other surprises.

This exclusive access and all of these exciting perks are available starting TODAY for only $99.99 for an annual membership! There are no mightier fans in any universe than Marvel’s, and now’s the time to show your Marvel pride by heading to and getting in on the action!


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