Marvel Unveils Captain America Plans

By staff-writers - June 11, 2015

capvcivilwarlogoMarvel has lined up a full slate of licensees and retailers for Captain America: Civil War, which will hit theaters May 2016.

Categories including apparel, accessories, footwear, core toys, sporting goods, consumer electronics, seasonal, costumes, party goods, stationery, food, home furnishings, collectibles and more will anchor the extensive product lineup, which will hit shelves in advance of the film’s premiere.

Key industry leaders including Hasbro, LEGO, Funko, Hot Wheels, Rubie’s, Mad Engine, C-Life, Jay Franco, Global Brand Group, Kellogg’s, Hallmark, American Greetings and many more are back for Marvel’s Captain America: Civil Warwith new designs, product developments and retail executions.

New activities will include unique consumer marketing initiatives, including a celebration of Captain America’s 75th anniversary; a focus on building out the team with War Machine, Falcon, Vision, Black Widow, and Black Panther; an expansion into healthy living and travel; and unique innovations to celebrate the storytelling themes of the film. Key partners and merchandise will be announced throughout the next year as Marvel begins to roll out this robust merchandising program.

“The Avengers team is both aspirational and hugely merchandisable, made up of multiple, unique heroes coming together with amazing skills, cool vehicles and a high tech headquarter,” says Paul Gitter, senior vice president, licensing, Marvel at Disney Consumer Products. “Captain America: Civil War not only gives us new storytelling for our favorite superheroes, but also introduces new ones allowing us to expand product lines for kids and fans.”


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