Ask Mattel 2/15/2013: Why We Can’t See A “Basic” MOTU Line & More

By bill - February 15, 2013

Mattel is back with the first post-Toy Fair Q&A.  This installment sees Matty explain why a basic, bare bones Masters of the Universe option can’t be on the table, plus some details on upcoming characters in the series.  Get all the answers here!

Kastor’s Korner: A question was circulated recently anout making MOTUC for about $20, eliminating accessories, deco and/ or packaging… is there a chance figures can be released in two versions– a “basic” model for under current cost, and a “deluxe” version with increased accessories and tooling, for a larger price tag?  This could be a way to satisfy fans who are on a budget, and also those who would be happy to pay top dollar for more detail and quality.

Mattel: No, that would take two different development skus and right now we are putting every sku was can into new characters, not doing two different versions of the same character. We just don’t have the resources for that right now.

Kastor’s Korner: We know heads are expensive.  Glimmer is a character that comes to mind who would need two heads (Filmation vs. Vintage toy)… if heads are too expensive due to paint apps, have you considered something to the effect of swappable wigs/ headgear on the same face?

Mattel: Anything is possible but we don’t have plans to announce a Glimmer figure right now.

Kastor’s Korner: Do you consider Sagitar a beast like Swiftwind, a figure like Ram Man, or something in between?

Mattel: Whether he is considered a figure or a beast he would be a larger oversized item if we got to him.

Kastor’s Korner: If a figure would only need a new deco on an existing figure (like Camo Khan, white Captain Glenn, shirtless Trap Jaw or black Optikk), have you considered different avenues than the sub to release these much-desired repaints?  Perhaps as additional convention exclusives like Strobo, or a new, lower price sub series?

Mattel: The TRU 2 packs from a few years ago was an avenue we created to do this, but there was not enough support to keep this going.

Kastor’s Korner: Monster High is an extremely popular doll line, with annual Comic Con exclusives.  Due to their popularity with kids AND collectors, have you considered offering a Matty Collector subscription series with less retail-friendly students?

Mattel: You will need to direct this to the MH team. We can only answer questions for brands in the action figure group (much as we also don’t answer Barbie or Hot Wheels questions here).

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