From Superheroes And Preschool Characters To Activities And Games, Jazwares LLC Kicks Off 2015 With Launch Of New Toy Portfolio At North American International Toy Fair®

By staff-writers - February 13, 2015


Collection Offers Innovative New Products Across a Variety of Popular Entertainment Properties

Jazwares LLC, a leader in the toy and media marketplace and the company responsible for Minecraft, the sixth best-selling traditional toy in 2014 according to the NPD Group, is pleased to debut its 2015 toy portfolio during the North American International Toy Fair®. With a diverse range of products featuring many of today’s most popular licenses and favorite characters, the new Jazwares collection includes figures, vehicles, playsets, plush and activities to fit every kid’s playtime needs. The new products will be on display from February 14-17, 2015 in booth #2719.

“We are thrilled to be able to share two new licenses this year; Peppa Pig and Terraria, as well as continue to add innovative new toys to our existing portfolio of brands,” said Laura Zebersky, EVP – Chief Commercial Officer, Jazwares. “At Jazwares, we take great pride in staying connected to social trends and closely monitoring how kids consume content, which often leads us to finding the next hot toy property. This approach enables Jazwares to be both a great brand partner with revered licenses like Peppa Pig, as well as a company open to what’s hot in the world of YouTube and gaming, such as Minecraft and Terraria.”

In the booth, Jazwares will showcase a wide assortment of toys from various entertainment properties, including the immensely popular sandbox video game Minecraft and the tower defense video game Plants vs. Zombies, as well as popular TV shows such as Adventure Time. Additionally, new items in Jazwares’ Bungees line, a competitive game featuring multiple series of collectible action figures, will be revealed.

Key highlights in Jazwares’ 2015 toy portfolio include the following:

Peppa Pig
With her lovable personality and eccentric group of family and friends, Peppa Pig has certainly caught the attention of children and parents all over the world. The all-new preschool line from Jazwares features a variety of figures, plush, vehicles and playsets for all different occasions, providing imaginative and creative play for kids. The Peppa Pig line is geared for ages 2 and up and the suggested retail price ranges from $6.99-$49.99.

Based off Terraria, an award-winning action-adventure sandbox video game, Jazwares is launching an all-new toy line that allows fans to take the fun of the game from the virtual world to the real world. The robust line includes figures, role play, plush, adventure sets and electronics, enabling fans of all ages to dig, fight and build in their own Terrarian world. The Terraria collection is intended for kids ages 6 and up and has a suggested retail price of $8.99-$69.99.

Now kids can build their own world with Blueprints paper craft as they discover ways to take what they see in the virtual world and physically re-create it in the real world. Jazwares has expanded the line to include exciting new licenses, including Teenage Mutant Ninja Turtles, Barbie®, SpongeBob SquarePantsand more. The collection features paper figures, vehicles and even entire play environments, providing kids with the opportunity to put their skills to the test as they build with paper, and unleash their imagination. Blueprints are designed for children ages 6 and up and have a suggested retail price of $4.99-$24.99.

Teen Titans Go!
Teen Titans Go!, a wildly popular show with a familiar group of superhero teens, are back and ready for more action! The toy line features favorite characters from the hit show on the Cartoon Network, including Robin, Starfire, Raven, Beast Boy, Cyborg, Night Wing and Speedy, allowing kids to re-create comedic adventures from the show or create their own! Jazwares will reveal new figures, plush, playsets and role play to further enhance imaginative play. The Teen Titans Go! toy line is for ages 4 and up and is available for a suggested retail price range of $8.99-$39.99.

NBA Heroes
Jazwares is continuing to score in 2015 with the NBA Heroes line. NBA Heroes takes kids’ favorite professional basketball players off the court and turns them into articulated action hero figures that are also fused with super-heroic features such as a working Long Shot arm, to provide character duality. The 2015 collection includes the introduction of new players, a comic book pack and larger than life 12 inch figures. The NBA Heroes toys are for ages 6 and up and are available for a suggested retail price range of $12.99-$34.99.

The popular CHUCK & FRIENDS product line by Jazwares features toys that allow kids to make friends for the long haul with Chuck, Boomer, Handy, Digger and the rest of the gang. Jazwares is expanding the collection in 2015 with an assortment of new vehicles and playsets, allowing kids to engage in more racing and building escapades. Available for ages 6 and up, the CHUCK & FRIENDS line has a suggested retail price of $3.99-$39.99.

For more information about Jazwares’ full toy portfolio, please visit

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