Transformers Rise of the Beasts Box from Hasbro

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August 21, 2012

Ra’s al Ghul Brings The Dark Knight Movie Masters Full Circle

Liam Neeson’s Ra’s al Ghul is the final figure in the Dark Knight Rises Movie Masters collection, and he’s the perfect character to complete the Batsignal… and Mattel’s movie series.


August 20, 2012

Movie Masters Batman Gets A New Sidekick

Expect to compete with some twentysomething fangirls in addition to the Hot Wheels guys in the toy aisle– Joseph Gordon Levitt’s got his own action figure.


July 18, 2012

SDCC 2012- The Best Offsite Campaigns

Each year Comic Con grows and spreads to the streets, way past the walls of the Convention Center.  Some companies went all-in with some great interactive campaigns which kept fans engaged throughout the city.  Here’s a few of my favorites.


July 2, 2012

Ask Mattel 7/1/2012: K-Mart Exclusive Catwoman, DC All Stars Packaging & More

We may be gearing up for Comic Con next week, but that doesn’t slow down the latest round of answers from Mattel, and this week brings some interesting info as we get ready for the Valhallah of geek-dom… This round we find out what the box art will look like for the DC Universe All-Stars,…


June 28, 2012

Mezco Toyz Comic Con Exclusives Revealed

Mezco Toyz has relaunched their website, and with it revealed a whole slew of Summer exclusives which will make their debut at Comic Con in just a few weeks.  Get all the details on Mezco’s 2012 Con lineup…


June 19, 2012

TRU’s Dark Knight Rises Two-Pack Is The Best Batman Movie Toy At Retail

Mattel’s Dark Knight Rises Movie Masters line gets a definite upgrade with a two-pack featuring new and greatly improved versions of Batman and Bane, and this set is totally worth checking out.


June 19, 2012

Commissioner Gordon Is A “Smashing” Addition To Dark Knight Rises

The Dark Knight Rises isn’t all about heroes and villains (and butlers)… there’s some real people in Gotham, too! And thanks to Wal-Mart, fans can now chase down the best cop GCPD has to offer, to join Batman’s team of allies.  Commissioner Gordon has returned to Movie Masters, and the new version is an absolute…


June 18, 2012

Catwoman Sneaks Into Dark Knight Rises’ Movie Masters

The latest figure to join the Dark Knight Rises Movie Masters collection is Catwoman, and Batman’s enigmatic foil/ ladyfriend is another solid addition to the series.


June 15, 2012

Ask Mattel 6/15/2012: DCU All Stars Update… and What’s Up With Castle Grayskull?

We’ve got an all new round of answers from the fine folks at Mattel today.  This time out, we get updates on when to expect DC Universe All-Stars to hit retail, and when we can finally discover the identity of the “secret” final DKR Movie Master. Oh, and Matty gives the reason for that pretty…


June 4, 2012

Mattel’s Movie Masters Carry On With Dark Knight Rises Wave One

Mattel has released several styles of toys to support The Dark Knight Rises, with a 4″ line of kid-oriented toys, a new cartoon-style Batman line and a continuation of the Movie Masters series, with more movie-style sculpts courtesy of the Four Horsemen. Now that the toys have been released, the real question is are they…


May 31, 2012

Mattel Comic Con Exclusive Pre-Orders Are Live

Once again, Mattel is offering pre-orders for their 2012 Comic Con exclusive toys on MattyCollector.com.  Attendees of SDCC can place their orders now on the site and pick up their items in person at the show.  Over the holiday weekend, the toy company also revealed their Dark Knight Rises exclusive in an… interesting video featuring…


March 11, 2012

Mattel Draws a Line in the Sand for Collectors

Mattel gives and Mattel takes away. The company’s plans for 2012 seem to revolve around a clear and decisive split between their “collector” toys and “kid” toys, and the news coming from Matty’s camp late last week seems to prove they’re taking this plan seriously.