Mattel celebrates a remarkable 75 years in the competitive toy industry at Toy Fair 2020 with Masters of the Universe, Imaginext and Barbie.
For some of us our time with Mattel is ending while others things have never looked brighter considering all the new items shown off at SDCC.
Danny DeVito’s (water)fowl villain is a welcome addition to Mattel’s collector-aimed DC toy line.
From WWE to Jurassic World, to the final year of DC Comics toys, Mattel’s Toy Fair showroom was a strong showing.
Mattel’s DC Multiverse goes back to the very first Elseworlds tale, and comes back with one of their best Batman action figures ever.
Mega Construx has expanded their Masters of the Universe sub series with the first buildable MOTU vehicle set.
Second time’s the charm for Mega Contrux hard-to-find Masters of the Universe Heroes minifigures.
The latest DC Multiverse Signature Collection release pays tribute to Linda Carter’s iconic take on Wonder Woman.
Mattel has stepped up their game with the Aquaman DC Multiverse collection.
The Amanda Conner-inspired Harley Quinn makes for one of the best DC action figures from Mattel in a decade.
There is no doubt the lack of DC figures at retail has been sad, Mattel might change that this year.
Life finds a way.
Mattel’s Jurassic World Legacy Collection is delivering the best Jurassic Park toys ever released at mass market.
This year Mattel invited the press to take a look at their collector lines at Toy Fair, showing off what’s to come for the start of 2018.
Mattel debuts a new female super hero body for their DC Multiverse Batwoman, and it’s a huge step forward.