Transformers Rise of the Beasts Box from Hasbro

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April 25, 2014

The Unnamed One Is Actually Kind of Cool

Mattel’s 2014 Club Eternia incentive figure didn’t generate much excitement, but he turned out to be anothher nice addition to the collection.

April 24, 2014

The Galactic Guardians Get Their Commander– MOTUC Hydron

With production issues limiting my expectations, Hydron turned out to be a surprising figure in Mattel’s Masters of the Universe Classics.

April 15, 2014

Ask Mattel 4/15/2014: Flight Stands, Pack-Ins and More DC and MOTU Details

It’s time for another round of Mattel answers.  With a more diverse lineup of characters like Kowl, Broom and Mr. Mxyzptlk, it seems like a great time to get into flight stands and other details, and Mattel opens up in their latest answers.

April 8, 2014

MOTUC Modulok Was Worth the Build-Up

For She-Ravers, February was an immense triumph in action figure form. For fans that are looking to scratch their vintage MOTU collection itch, Modulok will do that in spades.

April 7, 2014

MOTUC Glimmer Completes the Princess of Power Triumvirate

She-Ravers were in for a treat in February, but unfortunately the amazing Modulok comes at the expense of the final member of the Princess of Power Triumvirate.

April 4, 2014

Ask Mattel 4/4/2014: Details On Club Etheria & More

In this round of Mattel answers, Matty gives some new info on the Club Etheria program, plus a slight look ahead to 2016 and more.  Read on for the latest!

March 24, 2014

Too Bad MOTUC Two-Bad Wasn’t Too Great

Two-Bad kicked off Masters of the Universe Classics for 2014 exactly as fans desired. Gone are the concept and prototype characters, and instead is a focus on line completion of the major factions.

March 17, 2014

Ask Mattel 3/17/2014: Inside Mattel’s Super Powers Collection & More

Mattel made some waves with the reveal of their Super Powers collection, a send off to the long running DC Universe Classics collection. In this edition of Ask Mattel we get some new details on that set of figures and more.

February 19, 2014

Toy Fair 2014: Mattel Launches Club Etheria

Princess of Power fans had a lot to be happy about after Mattel’s Toy Fair Collector’s event.  Get the latest updates from the land of Eternia!

February 14, 2014

2013 Masters of the Universe Classics Ends Strong

The end of the year for Masters of the Universe Classics gave us a plethora of characters that reached far beyond the limited scope of the traditional Masters of the Universe characters.

February 10, 2014

The Mystery is Over: The Unnamed One Revealed

Over the weekend the cat was let out of the bag about the Unnamed One, the bonus figure in the 2014 Masters of the Universe Classics line. Some are happy… some are scrambling to write up their eBay listings.

February 4, 2014

Ask Mattel 2/1/2014: Pre-Toy Fair Insight on MOTUC

Toy Fair is just around the corner, but Mattel is back with a few more answers before their 2014 lineup is revealed later this month.  Read on for the latest from Mattel on MOTU and more.

January 24, 2014

Mattel Updates on the Future of the DC Universe Collection

Mattel shares some insight into the end of the DC Universe Classics collection, and announces a surprise coming to NYCC next fall.

January 15, 2014

So I Bought In On Mattel’s DC Multiverse…

Lord help me, I kinda like them.

December 30, 2013

The 10 Best Toy Lines of 2013

We break down the ten coolest, most fun and overall best toy lines of the year.