Toy of the Day- Deadpool (Bandai/ Namco S.H.Figuarts-Tamashi Nations)

Mattel’s DC Multiverse 6″ figure series ushers in the Dawn of Justice with new cinematic heroes.

The latest additions to the Man of Steel Movie Masters are here, as General Zod and Faora prepare to take on Superman.

Mattel got back early with the latest round of answers!  We delve into details on Matty’s 2013 exclusive plans, and from Movie Masters store exclusives to traveling convention surprises, the toymakers had plenty to tease.  Plus, get the latest update on Strobo, the amount Mattel will be bringing to their conventions this year.

Mattel is back with their last round of answers before this year’s Toy Fair.  This time out, Matty speaks on the priority of finishing Masters of the Universe’s sub-lines in 2014, plus addresses the likelihood of new flight stands and Watchmen: Year Two figures.  Read on for all the answers!

Is there anybody waiting to do their product reveals at Toy Fair?

Liam Neeson’s Ra’s al Ghul is the final figure in the Dark Knight Rises Movie Masters collection, and he’s the perfect character to complete the Batsignal… and Mattel’s movie series.

Expect to compete with some twentysomething fangirls in addition to the Hot Wheels guys in the toy aisle– Joseph Gordon Levitt’s got his own action figure.

Mattel’s Dark Knight Rises Movie Masters line gets a definite upgrade with a two-pack featuring new and greatly improved versions of Batman and Bane, and this set is totally worth checking out.

The Dark Knight Rises isn’t all about heroes and villains (and butlers)… there’s some real people in Gotham, too! And thanks to Wal-Mart, fans can now chase down the best cop GCPD has to offer, to join Batman’s team of allies.  Commissioner Gordon has returned to Movie Masters, and the new version is an absolute…

The latest figure to join the Dark Knight Rises Movie Masters collection is Catwoman, and Batman’s enigmatic foil/ ladyfriend is another solid addition to the series.

We’ve got an all new round of answers from the fine folks at Mattel today.  This time out, we get updates on when to expect DC Universe All-Stars to hit retail, and when we can finally discover the identity of the “secret” final DKR Movie Master. Oh, and Matty gives the reason for that pretty…

Matty Collector brand manager Scott Neitlich is back with a new YouTube update, and this time he’s showcasing Snake Man-At-Arms and the Griffin (both available in the next few days), as well as the completed Batsignal from the Dark Knight Rises Movie Masters.

Mattel has released several styles of toys to support The Dark Knight Rises, with a 4″ line of kid-oriented toys, a new cartoon-style Batman line and a continuation of the Movie Masters series, with more movie-style sculpts courtesy of the Four Horsemen. Now that the toys have been released, the real question is are they…

Mattel gives and Mattel takes away. The company’s plans for 2012 seem to revolve around a clear and decisive split between their “collector” toys and “kid” toys, and the news coming from Matty’s camp late last week seems to prove they’re taking this plan seriously.