Toy of the Day- Marvel Legends- Guardians of the Galaxy Vol 3 Wave

Play Arts Kai is going strong in 2016.

Fans have been waiting another Kingdom Hearts, but with no date in sight the new Play Arts Kai Sora will have to do.

Square/PAK unveil a slew of pieces inspired by all forms of media, from new and old licenses alike.

While Square Enix/Play Arts Kai had dialed back the scope of their showing at Toy Fair 2014 a bit compared to previous years, the new pieces on display were plenty to get excited about.

New images of the Square Enix Play Arts Kai Man of Steel figures have been released, and these may be the best Superman movie toys we will see this year.

Expectedly, Square Enix/Play Arts Kai had a strong showing at Toy Fair 2013, delving into familiar territory while consistently offering some of the most detailed and beautifully designed figures on the market.

Lots of great action figures came out in 2012.  Here’s our list of the ten best ones.

Overall, 2012 was a year filled with surprises for tried and true toy collectors, with some stunning toy lines both new and old coming to the forefront.

Square Enix has consistently impressed with their Play Arts Kai collection, and the latest series– based on the legendary anime Cowboy Bebop– is no exception.

Square Enix/Play Arts Kai were at this year’s New York Comic Con in full force, showing off a great mix of previously released figures, newly painted prototypes, and a few great surprises.  They even trumped their lackluster SDCC Arkham Asylum exclusives with a sick metallic red version of Metal Gear Solid’s Cybernetic Ninja, available only at…

Today, both TriForce and Square Enix announced Q4 2012 release dates for their new Mass Effect 3-themed pieces.  Don’t let that stop you from getting your pre-orders in early, though — historically, both companies work with rather limited runs that tend to sell out quickly and, considering the popularity of the source material along with…

Based on 2009’s blockbuster title by Rocksteady Games, I’ve been wanting to get my hands on Square Enix’s Arkham Asylum figures since we saw them earlier this year at Toy Fair 2012.  Since acquiring their take on Batman and Joker and being able to physically play around with them, I can say that Square Enix…