Toy Fair 2013: Adventure Time Continues With Jazwares

Jazwares mixed some old and some new for their showing at Toy Fair this year, for an impressive and ambitious display.

The flagship lines of Sonic, Adventure Time, Regular Show, Nicktoons, Mortal Kombat and Hannah Barbera consisted of plush, role play items and action figures in various scales and price points. Plants vs Zombies and World War Z promise to be daring risks for this smaller company, but between the proven successes of their past lines, and the strong base they’ve created, it seems like their chance to spread their wings and prove try can stand shoulder to shoulder with the big boys.

Many of the pieces shown were already released but there were a few line items of note:

Mortal Kombat will feature a 4″ Jax, along with new playsets.

On display for Adventure Time were new 2″ sets such as Pixel, Food, Candy People, and Fiona & Cake.  Also shown was a new series of 3″ Comic Book Sets (think Sonic), such as Finn & Jake, Finn & Princess Bubblegum, and Finn & Slime Princess.

5″ figure additions include Marceline, Lumpy Space Princess, Ice King with Accessories, and a new Finn, while upcoming plush includes (not pictured) Finn and Jake Variants, Princess Bubblegum, Gunter, Flame Princess, Lemongrab, Fiona, Cake , Tree Trunks, and Marshall Lee.  A 10″ Super Posable Jake round out the figures for now, and new role play items include Finn and Fiona hats, Finn Sword and Jake sword and shield, and Marceline’s Axe Guitar.

Regular Show featured a new sub-line called Thumb Wrestlers, including two-packs with Mordecai vs. Forearmegeddon, Rigby vs. Urge.

New 4″ figures include Mordecai, Rigby, Skips, Pops, Benson, Pops, Muscle Man, Bandana, while the 6″ collection will feature Mordecai, Rigby, Muscle Man, Pops, Skips and Benson.  Plush gives us soft goods takes on Skips, Benson, Muscle Man, Hi-Five Ghost, as well as 10″ plushes for Mordecai and Rigby.

Sonic only showed a few masks and a Roleplay gold ring.  Hannah Barbera, on the other hand, gave us a few new 3″ figures, including the dog from Tom and Jerry and Zandor w/ Gloop (or is it Gleep?) from the Herculoids.

Between all this, the electronics from WWE & Power Rangers, the kid toys found in Yo Gabba Gabba, and the movie World War Z, Jazwares has positioned themselves with quite the diverse portfolio.  If they can just work through their QC issues, they can be one of the best toy companies around. Delivering on the level of Mattel or a Hasbro isn’t easy, but Jazwares has a strong presence in the toy aisle today. Hopefully next year Jazwares will continue taking risks, and not playing it safe.

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