New York Toy Fair 2019: Hasbro – My Little Pony / Descendants / Trolls

By junior - February 21, 2019

My Little Pony, Trolls, and the Disney doll brands (Princesses and Descendants) received little fanfare at Hasbro’s Toy Fair Fan Event, but continue to grow and evolve into creative ways.

Hasbro saved the pomp and circumstance in their presentation for the action brands, but as you can see in the gallery below, these brands are looking both forward and back for 2019.

The Trolls continue to capitalize on the success of the movie and Netflix series. A couple of popular Poppy dolls give her fans a variety of selections to pick from. The usual mini troll figures, blind bags (featuring series 11), and a new caterbus transport case were on display. Hair Huggers are basically snap bracelets comprised of extra long troll hair. They can have some imaginative applications. Lastly, celebrating the 60th anniversary are a collection of retro troll dolls. It’s hard to believe they have had such a long lifespan.

Disney’s Descendants 3 will debut mid-2019 and Hasbro will be ready to roll out a slew of dolls supporting the latest installment. In addition, the Disney Princess collection has some blinged out dolls and outfits to refresh the collection. For Ariel’s 30th anniversary, there will be a special gift set with a couple of her sisters. The biggest offering (in the most grandiose box) is a recreation of the Ralph Break the internet scene with all of the princesses comfortably dressed in sleepwear. They will be available in 2 packs as well as a 14-doll box set including Frozen’s Anna and Elsa.

Lastly, My Little Pony expands both the pony and Equestria Girls collections. The theme is the Rainbow Roadtrip in 2019. One can assume it’s My Little Pony’s summer event. Figures will have color change tails and rainbow wings. There will be a core Friends of Equestria box set for those who need a quick refresher pack of ponies. Cutie Mark Crew continues their blind pack dominance with series 3. Equestria Girls continue their doll like while slightly modifying their figure collection from action figure style to a “paper doll”-like figure with plastic interchangeable clothing and accessories. There is a robust wardrobe for each girl, showcasing their unique style and flair.

Fabric, plastic, hair, clip-on and slip-on fashions pepper each series. Retro to modern, everything seemed exciting, colorful, and new. If you thought the lack of showcasing the girls brands meant the creative well was running dry, Hasbro was easily capable of showing consumers that there were a few tricks left up their sleeves.

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